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Life is a balance of 

holding on and

letting go.

-rumi

 

WILLING BEAUTY

A better-for-you approach to beauty. We believe beauty is how you feel about you, not what you see in the mirror.

OUR PROMISE

We believe in simple, safer, better-for-you formulas that harness the power of nature, deliver proven results, and are fun to use.

CROSS OUR HEARTS

Our products are free of parabens, sulfates, DEA, phthalates, mineral oils, chemical sunscreens, and synthetic fragrances. We do not test on animals.

We live in a world that is full of beauty, charm and adventure.
There is no end to the adventures we can have if only we seek them with our eyes open.

Jawaharlal Nehru

“Give the ones you love wings to fly, roots to come back and reasons to stay.”

-Dalai Lama